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healthy food - SELLING KIDS ON VEGETABLES - SIBEJO

The same marketing techniques used to convince children to eat junk food are highly effective in promoting fruits and vegetables, a new study has found. Researchers assigned 10 elementary schools to one of four groups. In the first, they posted vinyl banners around the salad bar depicting cartoon vegetable characters with �super powers.� In the second, they showed television cartoons of the characters. The third got both cartoons and banners, and a control group got no intervention. Compared to control schools, TV segments alone produced a statistically insignificant increase in vegetable consumption. But in schools decorated with the banners alone, 90.5% more students took vegetables. And where both the banners and the TV advertisements were used, the number of students taking vegetables increased by 239.2%.

Source: New York Times, 7/5/16, Kids & Vegetables

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